Stuck at home due to virus spread, malls and movie theatres are closed, and no get-together is happening; people have been spending more time on social media.
Coronavirus has definitely changed the way people think and use social media. These days, people are confined inside their homes, and they don’t have options except social media and video streaming sites for entertainment.
As social media usage increases day by day, it becomes more important for brands to create a strong online presence because this is an effective way to communicate with their audience.
Furthermore, people’s inclination towards online ordering and delivery has increased because it offers them comfort and prevents viruses from spreading.
Hence, the online delivery business is booming, more and more companies are shifting their focus towards online delivery business because it ensures high profitability.
Thus, brands are leveraging social media strategies because it allows them to interact with thousands of people and create a brand. Social media platforms are free to use unless you opt for paid advertising and helps you to build a huge fan base.
So if you are running an online delivery business but lack social media activities, you may not enjoy certain perks that it can give your business.
Pandemic Changed The Way We Access the Internet
With nearly all the public places closed, people seek out entertainment on social media and video streaming apps such as YouTube, Netflix and Amazon Prime and searching for content that keeps them connected with the world.
Most-used social media sites such as Facebook, Twitter, Instagram, Pinterest, etc., have observed massive growth in terms of daily active users and app downloads.
In July 2020, there was a noticeable rise of 10.5% in social media usage per the Global Web Index report. More than 45% of women and 40% of men admitted that they had spent more time on social media during the lockdown.
The above image clearly shows how the usage of social media is increasing. It would be beneficial for the new brands as they can connect with more buyers in a personalized way and build a strong online presence. (source)
Moreover, you don’t need to find where to target your potential buyers as the majority of them are active on social media, and they will like to experiment with new content and brands. So if you want to try something interesting and want to boost your delivery business sales, it is a good time to afloat that idea. Try to publish engaging content and pictures; people will find it exciting and choose your brand over anyone else.
Moreover, more than 3.5 billion people are active on social media, so it is not surprising that 75% of business owners believed that social media is one of the best marketing strategies that build a brand reputation in the market. So let’s take a look at reasons that reflect social media’s importance for your delivery business. Here we go.
# Cost-effective Promotions
For businesses, it is important to implement a cost-effective marketing strategy. Due to the pandemic, demand is less, and the majority of businesses bearing the loss.
In such a time, it is crucial to have enough cash funds to mitigate the situation. For the online delivery business, social media marketing is a cost-effective way of reaching out to customers.
Social media offers many low-cost advertising features so that you can promote content without investing that much capital. It means you will generate more leads and get better conversions with “fewer bucks.” Traditional marketing approaches have fallen with the rise of social media platforms.
With more targeted social media marketing, brands also will get a higher return on investment. Based on accurate data and reports, you can also modify content. What’s more, it is cost-effective and increases brand awareness in the market.
# Social Media Drives More Traffic To Your Delivery App
As a business owner, you have built a website, developed a user-friendly delivery app; now what? How you will draw user’s attention and increase downloads. How will you generate more leads? Social media is the answer.
A recent report found that more than 68% of Americans use social media platforms before placing an order. 70% of people use Instagram, and more than 35% of people are active on Twitter.
This figure reflects that whatever your business industry, whatever your audience, social media is important for your business’s growth.
Posting content on social media keeps your audience engaged, and potential buyers will also come to know about new features and resources of your delivery app. Getting more engagement on social media platforms is just a click away from your app.
If your app and website are user-friendly, users will indeed click on it. It will give you positive outcomes. Therefore, staying active is essential for your delivery business.
Furthermore, some social media platforms keep updating their features; hence it could be advantageous for brands to experiment with new features that allow them to connect with the audience and upscale their revenue.
# Social Media is Where the People are
As we have mentioned earlier, the usage of social media during the lockdown is increasing. This is why more and more brands are finding ways to connect with their audience.
The main reason to promote your delivery business on social media is that you will have lots of people to connect with.
Different social media channels attract different demographics, so you don’t have to stay active across all platforms; you only need to present where your target audience is. For instance, if you are running an online grocery delivery business, staying active on Facebook will help you generate leads.
As more and more people are active on social media, it has transformed the business by:
- Enabling startup owners to connect with targeted audiences
- Replaced business cards and catalogs by notifications and blogs
- Businesses can easily come to know valuable information about their buyers.
Moreover, it will also give you insight into your consumers’ real pain points; later, you can address them with robust solutions. Based on user preferences and browsing history, you can also work on future marketing strategies.
# Foster Brand Loyalty
Social media is the best platform for building brand recognition and awareness. If people don’t know about your business, how they will become part of your delivery business. Social media, though you can make a strong presence on the web, also allows you to build strong relations with your consumers.
Through social media, you can attract a wide range of audiences in a short period of time. Moreover, it’s free to create profiles on all the platforms. It will also help you get new customers on a daily basis.
One report released by social media experts has found that brands with a strong social media presence have more trusted consumers. And it is true. When you are attracting people on social media, you are building strong bonds and understanding with them.
Moreover, if you are new to the online delivery business and want to gain mass attention, social media will help you to make a strong identity. So that people can recognize your product or service easily. Ultimately, people will remember your service, and it will help you generate more leads.
# Boost Sales
As per Hootsuite, social media platforms also help you find new clients even if they are not connected with your brand. Leading marketing experts found that more than 75% of businesses have got new clients through Facebook and Instagram advertisements.
Paid social media advertising is the efficient way to reach out to your audience because a campaign is created for a specific audience.
If you want to win the game in a competitive market, you have to run a paid advertisement campaign. Social media advertisements increase brand presence and maximize your ROI in no time. You can also link up your social media profiles on the website and app so that people can directly interact with your brand.
Especially for the online delivery business, social media is crucial. You can share reviews and ratings obtained from customers. You can communicate with buyers in the comment section; you can share a digital menu with followers.
All these activities help you boost sales and give the desired outcomes. Social media is vital for the online delivery business because it is an effective tool to remain active around the clock.
From the above discussion, we can not deny the fact that social media marketing offers numerous benefits to brands at affordable prices.
If you are running an online delivery business, social media is equally important to get new orders. During COVID-19, the majority of people have turned online; you can take benefit of it and create a strong brand image.
Social media is not all about bombarding your business’s content, but it is what people recommend your product to their friends or colleagues about. If you manage it wisely, you will create a positive impact that will give you the desired outcomes in the long run.
Social media is an effective Digital Marketing Services that allows you to reach out to a potential crowd and make people aware of your delivery business. And it is true when people know about you and your business; your delivery business will be sure to win the battle in a competitive market.
In a nutshell, social media is all about connecting with the world in order to get engaged with more people at the time. Build strong connections, and you will get success from social media marketing.
Author Bio: Deep Moteria Co-Founder At Elluminati Inc.