Alright you are up and ready to begin your new online business venture and are keenly looking forward to make a neat profit.
Well if you want to be a successful business entrepreneur online Google search engine optimization is absolutely essential so as to ensure that you have a strong online presence.
Having a high ranking in the search engine listings will help to generate loads of online traffic which is a pre-requisite for being successful online. The greater the volume of traffic the higher is the probability of successful conversions.
The fact of the matter is most novice web owners are stumped when it comes to developing a solid website promotion plan.
As a consequence there are those who ignore undertaking the task because they are not aware of the techniques to achieve high rankings even though it is vital for success online.
Here are some of the specific reasons to optimize a website:
- To make website useful for specific audience
- To grow organic traffic
- To take advantage of existing traffic
- To force a website to work smarter
- To give viewers what they are looking for
This can be carried out mainly in two ways. The first and more challenging option is to learn the finer points of optimizing the site yourself. This will save on expenses and be cost-effective.
According to Moshe Strugano (Owner of Moshe Strugano and Co Law Firm) the only hitch being to achieve a high level of proficiency you will need to devote a considerable amount of time to learn the process, which luxury you may not have.
The second alternative is to seek and engage the services of a professional search engine optimization team. They specialize in this area of the industry and are your best bet to succeed in your web promotional campaign.
They will assume responsibility of implementing the entire process with solid results and that leaves you with time to deal with other areas of the business.
What is Search Engine Optimization (SEO)?
Search Engine Optimization, often known as SEO is the process of growing website traffic through search engine results.
SEO helps making website more discoverable. When prospective users search phrases related to your services, brand or product, your website has a better chance to come on the top position in search engine results and the user can probably become your customer.
Suppose you have a health expert. You offer health related tips and guidance on your website.
You also include information about disease diagnose and treatment. With right and effective SEO practices, a user searching a phrase like “What are the common treatment of flu” your website might have a better chance to come on the top search engine result and user find useful information there that directly promote your services.
That’s the supremacy of SEO.
Do you need to hire SEO Firm?
Although you can hire a SEO firm that specializes in the process, it is always useful to learn the fundamentals of the process for oneself.
Developing a basic understanding of the way search engines work, the role of keywords in the process, and understanding basic strategies which are used will come in handy in the long term.
It can lead to having you implement a few basic strategies on your own and will also serve as being useful when you hire an external agency as you will know what it is exactly that you want from their services.
An important fact to be aware of is that when it comes to SEO services there are mainly two types of SEO that are in use. The first is the most sought after and popular with search engines and is known as white hat SEO.
Its counterpart that is looked down upon and penalized by search engines is black hat SEO that can lead to a fall in rankings or even de-listing from search engine results. The former method is considered to be ethical and professional while the latter are termed as unprofessional.
There are a few practitioners of SEO that resort to black hat techniques but one needs to realize that although they produce short term results, once detected (which is inevitable) it will negatively impact your website and as a consequence your business.
The safest method to adopt is the use of white hat SEO which proves to be immensely beneficial in the long term. Always verify the type of method used by the firm that you engage, to optimize your site. In the event you are doing it yourself ensure to only use white hat techniques.
SEO can prove extremely complex, but knowing the basics will give you a running start.
Moshe Strugano Says SEO and Web development go hand in hand
Those who work as SEO professionals have the task of improving websites for online businesses by optimizing them to improve rankings, online visibility and traffic to improve overall profitability. This is mostly done for sites that were created earlier and need to be tweaked so as to meet with search engines guidelines.
Moshe Strugano (Owner of Moshe Strugano and Co. Law firm) says, “The fact of the matter is if SEO web development is implemented at the very outset of website creation it will be launched with all the essential elements in place.”
This gives SEO experts a good opportunity to play a influential role in developing the site as per search engine specifications and to incorporate some of the key SEO features that will be crucial for the business to be successful online.
Both The SEO professionals and Web developers can co-ordinate as well as combine their efforts to create a far more effective site that deliver the goods.
Providing quality SEO web development integrates aspects such as information architecture and overall design, to build a site that not only looks good, but is easily found by search engines. Of course best practices in search engine optimization are constantly changing with a few basics however always remaining the same.
When creating the code for the website ensure that it is clean and valid as search engines have a preference for simple and semantically defined code that complies with W3C standards.
An area that needs special care is the content which should not be duplicated in any manner at the website or on different domains. In the event of having multiple versions of a URL catering to different markets they need to be redirected to a central domain.
A common practice that needs to be definitely avoided is the use of splash pages which although may look great but are detrimental to the website as they block search engines spiders from indexing the site.
It is not considered to be a good SEO practice and website owners must refrain from their use. If a web developer or client suggests using them ask them to come up with an alternative.
Alt tags for images need a proper description as they inform the search engine about a website’s content and every logo or image should have these tags in place. It is also one of the best practices for search engines as well as site users.
Another important aspect of SEO web development are header tags which are essential and need to be appropriately placed on every page of a site. Those keywords which are the most important have to be placed in the ‘h1’ tag.
However, care needs to be taken here so as to avoid overstuffing the titles with keywords as this is a bad practice. These need to be well written, clear and precise.
The objective of creating a user friendly website is to gain regular traffic. It is important to be well designed, optimized and easy to navigate so as to attract search engines which will give it a good ranking so that visitors can easily access it.
Having a SEO professional ‘fix’ a site to achieve good rankings in the search engines is great but a far better option is to have them get involved at the time of development to obtain maximum benefits.
When optimizing a site bear in mind that with Google being the most popular search engine around it is best to stick to their guidelines, so as to develop a competitive edge over other businesses in your segment.
Whether you decide to optimize your site on your own or to hire a professional company its optimization will give your business a much needed boost.
Always conduct a thorough research and collect as much data as you can before starting a SEO practice. Be specific and write content that target your audience and business niche, always ensure the information you offer is better than your competitors’.
Try to make separate campaigns for off-page and on-page SEO practice. Always ensure your website loads swiftly on both mobile and desktop and that you are getting backlinks as much as you can.
Then follow the rules and work on optimizing your website for conversions so there is no wastage of time for all good traffic.
Keep focus on the end-user experience and the blueprint you identify through user performance reports. Eventually, you will observe traffic and conversions boost based on your smart work.
Moreover, even older articles can constantly prove beneficial for your SEO practice. Don’t reduce your efforts as just applicable to the moment.
If you write down firm evergreen content, you can get traffic — and make conversions — for many years.